MasterCard

Rugby World Cup 2011— New Zealand

Sales kit, usage guidelines, and on-site venue design and installation

  • Assignment: Develop a creative strategy for collateral materials leveraging
    MasterCard’s sponsorship of RWC2011.
  • Objective: Embracing the dynamics of rugby and the extraordinary culture of New Zealand, create materials whose design and content capture the unique aspects of both while aligning with MasterCard business objectives.
  • Results: Creative strategy and tone applied to all aspects of communication
    collateral. Winner of the 2011 Astrid Grand Award (Gold, Best of Category) and 2010 Galaxy Grand Award (Gold, Best of Category).

2006 FIFA World Cup—Germany

Sales kit, online usage guidelines, and on-site venue design and installation

  • Assignment: Develop a creative strategy for collateral materials and on-site environments, leveraging MasterCard’s sponsorship of 2006 FIFA World Cup—Germany.
  • Objective: Embracing the dynamics of World Cup Soccer and the “revitalized”
    atmosphere of post-WWll Germany, develop materials whose modern creative tone captures the energy of soccer while aligning with MasterCard business objectives.
  • Results: Modern, fresh, and inviting creative strategy applied to all aspects of
    communication collateral and corporate hospitality environments located throughout Germany. Winner of the 2007 Galaxy Grand Award (Gold, Best of Category) and the Mercom Grand Award (Gold, Best of Show).